The Original GHD hair straightener - affectionately known as the Holy Grail of styling tools - launched one of the world's most popular brands into orbit. With ceramic plates and a patented, sophisticated heat regulation system using a built-in microprocessor, the GHD straightener can achieve any style, conducting heat quickly and retaining it for the fast and efficient styling. The GHD flat iron uses far infrared heat for safe results that preserve hair's natural moisture and shine, giving that salon sleek finish with almost no effort.